This is the wheeler-dealer who thinks advertising is everything. He's got something going for him, and he's keen to move it. He goes by a name he can't live up to, but forgive him his sales-pitch and you may want to trade. Delivering nothing complex, the transaction is sharp and sweet and - at a reduced price - you'll feel all the better for the deal. More gilded than golden, it's marketing for the masses, with just a touch of class.