In 1865 Don Eduardo Plasencia left The Canary Islands in search of success and opportunity and started growing tobacco in Vuelta Abajo, Cuba. in 1898 Don Eduardo’s nephew, Sixto Plasencia Juares, expanded the business and opened the Corojal farm. Elder Sixto Plasencia then created “Hijos de Sixto Plasencia” (Sixto Plasencia’s sons) and began to export and sell to bigger companies.

In 1963 Castro’s regime confiscated the farms. Don Elder Sixto and his family fled to Mexico with only what they could carry, and later relocated to Nicaragua. Starting again from scratch, Don Elder Sixto planted his best seeds in the fertile soils of Nicaragua.

In 2015 Plasencia became the largest grower of tobacco in the world with more than 6,000 employees, 4 factories, and 8 plantations in Honduras and Nicaragua, producing 40 million cigars a year. They then launched Plasencia Cigars, the family’s own brand. Néstor Andrés, Gustavo, and José Luis Plasencia introduced the Alma series, Reserva Original, and the Cosecha 146 among others.